For Jack Daniel’s we designed a complete activation area and bar at Nova Rock Festival 2019. Our team of wood specialists built the entire facade out of real wood and we added two real barrel towers. Of course we made sure to present a well thought through and complete concept that fitted the brand and the Nova Rock festival audience perfectly, this included:
- Games such as: giant jenga – where we hot stamped the wood pieces with the Jack Daniel’s logo, Knock Down Tin Cans, and table football.
- A team of promoters welcomed the festival guests with a shot of Jack Daniel’s Tennessee Honey Whiskey.
- We designed a special photo booth for Jack Daniel’s where guests could have there picture taken and a face recognition software placed Jack’s hat and moustache right where it belongs.
- We re-built Jack Daniel’s safe and the festival guests could try there luck with thousands of number codes that have been spread around the festival area to win some awesome branded Jack Daniel’s gifts.
